This list of links to Free Google webmaster tools provides the essentials for small and medium size business to build ROI into the online marketing programs. If you are at the enterprise business level you may want to consider WebTrends but their a little pricey for small business budget.
1. Google Webmaster Central
A webmaster resource for help with crawling and indexing questions.
To increase your site traffic.
2. Google Analytics
For analyzing and tracking your website traffic and marketing campaigns.
3. Google Webmaster Central Blog
Official news and advice on indexing your site for Google.
4. Google Webmaster Tools
Provides detailed reports about your web pages visibility on Google
If you have other tools that your using that are useful and free, let me know. If your using Google tools now for your business, would you say that it is a good tool to evaluate online marketing ROI?
{ 2 comments… read them below or add one }
“Pricey” is relevant to the return on investment, though, right? Some of my clients spend much more on me consulting with them on Google Analytics than what an engagement with Webtrends could have cost! If you’re not using analytics to improve your online marketing, a “free” analytics application still has a 0% return on investment. Or worse, if you’re wrestling with trying to figure it out and still not improving your online presence, you’re losing money!
I agree. Like many free online tools, the time you put into these tools is not free. So it is more often than not useful to hire a consultant to advise or train the people in an organization on how to best use tracking tools. Thanks for expanding “free tools” relative to ROI.