I guess this is an appropriate title for our own company startup rebrand.

After years of development, marketing and client work we realized that we weren’t a media focused company. Rather we didn’t offer advertising and typical media services as we briefly did several years ago, when we decided on the name MediaWright. While MediaWright still remains our corporate name, from back in 05 when we were just a DBA, we have decided to rebrand our stuffy corporate site to the name Grimmster.  Whoooaa! What a step out from the conservative corporate blue I was raised and trained by.

While rebranding is not without its hassles, 301 redirects, systems and design changes aside, its part of  new age entrepreneurial-ism. Since businesses are moving a bit quicker and changes are more immediate it often means that your business or brand needs to shift in order to be true to your purpose or re-purpose. We have been fortunate and continue to be a profitable startup. Yet as with many small startups we have grappled the challenge of growth and decided to take on more responsibility and new grimmsters, with new opportunities.

This may cut into the surfing time even a bit more. However its a good thing and something we are all looking forward to in 2012 as we have some fun promoting the grimmster emarketing brand. We still have yet to further develop our logo and graphics etc. around the soul of our business but rest assured we will have some adventurous new elements to inject into the business. If you care to share any ideas regarding mascots please let us know at info (at)grimmster,com. Cheers, C

Top Secret Training for the SEO and Web Developer

You know, it’s funny, inspiration can come from all sorts of places. Today I was going through a regular routine of checking emails, analytic’s and news when out of my eye should appear a funny video on the SEO and SEM service industry. Although it had a bit of victim language attached to it, Boooo Whoooo, whoa is me, stuff you just have to laugh. It hit the nail on head fairly well regarding the client vendor relationship and the and the occasional client expectations. The acting was superb!

OK, now everyone group Hug, Aaaahhhh! I ‘ll give David Brown credit on this because I saw it on his site first. But Kudos to the Indie film makers on this baby!

The reality is the ridiculous and almost comical candor that, some, should display is pretty common across many industries especially with independent contractors. I think maybe the service industry takes a little more offense than most. I have been guilty myself. But hey thats business and we don’t have to work with people that assume unrealistic expectations. Having said that, I should have really titled this article,
“Top Secret Training for the SEO that you won’t Learn in Harvard Business School.”

Cheers, Have fun!

If you are a small business  and want to move your website up the search engines ranks it can be down right confusing to get a handle on the costs and what outcomes you can expect. There are many SEO and search company’s out there to choose from; but how do you choose? How do you evaluate? What are the guide posts for basing your decision.

I read an article written by Matt Mcgee:  Small Business SEO: Costs, Expectations & Realities. He identifes 5 key aspects that will help you evaluate an SEO company.

1. The cost of services can depend on the companies business model.
2. The price can depend on what part of the country you live in.
3. Be wary of a company that charges less that few hundred dollar a month.
4. Talk about Return on Investment (ROI) relative to price.
5. Finally, SEO companies cannot guarantee results.

Let us know if you found this helpful by making a comment!