Posts tagged as:

web analytics

Top 11 SEO Tools for 2011

by Charles Grimm on November 21, 2011

1. Web Developer - FireFox Addon

The Web Developer extension adds lots of web developer tools to a browser for analyzing all sorts of site related technical data.

2. FireBug – FireFox Addon

Firebug integrates with Firefox to put a wealth of development tools at your fingertips while you browse. The Firebug is another tool we use daily. You can edit, CSS, HTML , and more live in any web page…great for testing before you dig into any real code changes.

3. Search Status – FireFox Addon

A useful quick rank-checking tool. Displays Google PageRank, Alexa rank, Compete rank and MozRank anywhere in your browser, It analyses keyword density, nofollow, backlinks, robots and again much more.

4. ySlow - FireFox Addon

YSlow analyzes web pages and provides information on why they are slow. It is based on Yahoos rules for best-optimized web sites.

5. FlagFox – FireFox Addon

Very cool tool if you want to know some background information of a site. This tool shows a country flag which links you to information on a map of the site and server location as well giving site security info, whois, and much more.

6. Copyscape – Content Tool

This tool checks for duplicate pages of your content on the web. Very useful if you are working with any freelancers or outsource writers. Also good to use as a quick check for external duplicate content, if you are doing an SEO Audit.

7. Google Webmaster Tools

Still free and a great tool for tracking and analyzing your website traffic.

8. Google – AdSense Key Word Tool

Google’s keyword tool that gives you monthly search traffic results for specific and related keywords. Make sure you click exact match.

9. Wayback Machine (Archive.org)

Domain History. I have used this for years. Very usefully especially if you are going to build out a brand domain and want to see if there are any negative vibes or history associated with who ever owned it before you. Also a great tool if you are buying domains as part of your link building strategy.

10. Into DNS – Domain and Server Information

Gives you lots of information about a domain, IP and Nameserver, MX records. If you are running servers it’s a quick an easy tool to use for checking the status of many things. This information is really important especially for those few SEO’s that do run there own servers, (especially cloud) and really want to generate the best Search performance.

11. SeoMoz – Professional Seo Tools

* SEO Tools, Campaign monitoring, Community Support and much more. Known as a leader in SEO amongst Seo’s Marketers, Webmasters and Enterprise companies alike. There is a free and paid account. If you are going to have one reliable comprehensive set of tools and resources you can depend on, this is the one. But I am bias because I am a Pro Member.

Well that’s the list. These are a few of the ones we use at eMediaWright. There are a lot of tools on the web now. After years of trying many of the free ones we started to opt for the paid tools mostly because of reliability, accuracy and time. If you are relatively new to seo in the last couple of years, I would go straight to the paid ones. The reason is simple, these companies have had many years now of beta testing, getting feed back and refining. You will save your self time (which is money in most cases) Cheers. C

If you have some quality Seo Tools that you find invaluable for seo analysis, please let me know in the comments or on twitter.com/mediawright

*denotes an Affiliate Link – thought I would let you know

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Google Web Analytics and ROI

by Charles Grimm on April 7, 2010

This list of links to Free Google webmaster tools provides the essentials for small and medium size business to build ROI into the online marketing programs. If you are at the enterprise business level you may want to consider WebTrends but their a little pricey for small business budget.

1. Google Webmaster Central
A webmaster resource for help with crawling and indexing questions.
To increase your site traffic.

2. Google Analytics
For analyzing and tracking your website traffic and marketing campaigns.

3. Google Webmaster Central Blog
Official news and advice on indexing your site for Google.

4. Google Webmaster Tools
Provides detailed reports about your web pages visibility on Google

If you have other tools that your using that are useful and free, let me know. If your using Google tools now for your business, would you say that it is a good tool to evaluate online marketing ROI?

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How to: Start, Plan and Measure Social Media

by Charles Grimm on February 7, 2010

Since there is a lot of talk about social media these days I thought it would be appropriate to list some of the top articles on the subject. Do’s and don’ts, analytics and key factors are all important, yet the bottom line question is whether there is any ROI – Return on Investment. My readings indicate that social media development is very individual and certainly different between industries.

For many companies currently, the scope of social media development is best kept to the main stream basic’s. i.e Facebook Linkedin and Twitter. If you are an early adopter then you may want to expand this list,” in your spare time”. However in many industries the ROI is either too long, or has not yet been determined. In a significant way that is. While there are many people working diligently at finding appropriate ROI metrics it is still too early to tell whether it is worth spending the time to build and maintain a social media momentum.

For independent contractors and branders and the self employed there seems to be some real ROI. Meaning – conversions – new business. For writers, blogger’s and such my research shows some good stuff. For the guy or gal that owns the tile business, the distribution company or the brick and mortar retail shop I haven’t seen the returns. Yet if ROI is measured in good will and PR and online presence then I would say then sure I see some evidence of ROI.

Here is a list of some articles that may help tighten up your approach to social media as part of building the over all search engine marketing mix, for your business.

About Getting Started
40 Key Elements to Getting Started in Social Media by Louis Gray

About Planning
How to Create Measurable Objectives by Altitude Branding

About Strategy
Two Approaches: Shotgun vs. Laser by Web Strategist

About Small Biz
Why Small is the New Big in Social Media Marketing by Jonathan Fields

About Hiring
Hiring for Social Media: What I’d Look For by Altitude Branding

About Measurement
Social Media: Who Can Show Us the Real Value? by Econsultancy

About Time
Social Media Tips for Optimizing Time Spent by Marketers by Online Marketing Blog

About Expectations
The Hardest Things to Teach Your Clients About Social Media Marketing by 10e20

If you can spare a few moments let me know what industry or market you are in and whether you are finding it a worth while investment of your “business time”.

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Web Analytics. Getting started is worth your time.

by Charles Grimm on July 15, 2009

Are you keeping up with your SEO?

I was reviewing some of our sites the other day and realized it had been some time since I had looked at our stats. Woooowww!, was my first thought when I went into Google web master tools and saw that I had a bunch of crawl errors; pages not found etc. I knew that the reason was because I had been making a bunch of changes in the site…but so many? Like the carpenter with the broken door I sometimes lapse in my own SEO maintenance duties. These are all easy fixes. If you can read you can figure this out. Most of it really comes down to doing it. Most SEO is not complicated. It just takes time, and that’s why SEO and SEM firms charge Big $$$ for this and other services like link building.

Getting back to analytics; it’s well worth your time to go into Google web tools or into some of the other many, free tools offer by SEO companies and know some of your basic analytics. The benefits are sound. You can see such things as who is visiting your site; How many people are linking to you and much more. By doing web analytics you gain insight into who are your viewers. This may ultimately lead you to
reevaluating your key word strategy. Because the bottom line is, if you are not getting the right viewers, how are you going to possibly build business through this great internet marketing vehicle, your website. Therefore if you want to build ROI , have a look at your SEO and search engine marketing stats and see if they make sense with your over all business objective… and are they working for you.

eMediaWright Blog has a lot of free tools links to help you build your SEO In House. However if you want to get fast tracked we can help you set up an SEO and SEM strategy and action plan.

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