Search Marketing by Charles Grimm

Starting a Link Building Program

by Charles Grimm on January 19, 2011

Starting a Link Building Program For Your Online Business

If you have an online business then you want to make sure that you get as much traffic to your website as possible. If not, you won’t get customers in large enough numbers to make your business thrive. So, how can you get more traffic to your website? Part of that answer is to start a link building program.

Preparing For the Link Building Process

When you get ready to put together a link building program for your business website, there are some important considerations.
You must make sure that there is nothing in the structure of your websites that stops the search engine spiders and robots from reading its content.
Make sure your pages are targeted to current trends that people want to read about.
Research your competition. It is very imperative to know what you need to do better and sell more products than other similar companies. Compare the contents of their websites with what is on yours such as the topics, number of pages, verbiage, etc.
Be sure to monitor how fast the growth of links to those competitors is going to see if they are moving ahead of you or not. Plus, just because a website is linked to your competitor doesn’t mean you can’t also link to it as well.
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Joomla raw outline Module positions

by Charles Grimm on December 28, 2010

A quick joomla post, as I’ve been seeing recently quite a few searches on how to check the module positions in a joomla website. This is particularly handy when you are repositioning the order of modules inside the template.

View all module positions live in your browser by adding ?tp=1 or &tp=1 to the end of your URL. I.E http://yoursite.com/index.php?tp=1.

This is an example of all module positions in a diagram. Many professional joomla template companies will have such a diagram which is a helpful bookmark when building your site.

If you have any easy “how to” development tips when customizing your joomla template, let us know here and we will pass them on.

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Are you in the Right Dip?

by Charles Grimm on December 8, 2010

If sales was your occupation then the Dip might not be considered a good thing. You may associate the dip with the valley of no sales. However, I liked Seth Godin’s book The Dip because it is an easy read.. a couple hours at the most, and it essentially suggests that we ask ourselves the question..Are we in the right Dip?

What he contends is that you evaluate your passions and strengths before you get into the dip – to make sure you have enough juice in you, to power through the dip when it inevitably arrives. Because we all hit the dip, the difference between success and mediocrity, according to Seth is, that we have enough energy at that time to go forward with our career path, new project, or business start up etc. to power through that valley when it arrives.

Accordingly it always arrives. The start up is always fun but success is getting beyond this gap.

This reminds me of another book..The Right Mountain, which parallels a former Ad Exec’s journey to and up Everest. ( I have signed copy. Who ha!) again contending a similar point with more critical emphasis. Climbing Everest might be an inspiring goal but it may not be the correct choice for many people because it may just consume every once of energy you have…and that might not be a good thing.

In this day of online marketing and multiple new business model choices, it is even more important to evaluate your passions and strengths before you choose your path.

Yet if you choose your path and realize it isn’t the correct one, ( try to do this sooner) then be willing to quit until you have it right. If you develop the right strategy then the stuff along the way..the tasks, projects, products and ideas etc will need to be changed in order to get to a successful outcome. David Allen, the corporate coach and productivity guru has a similar thought about being willing to renegotiate your agreements with yourself in order to clear your mind for greater and continuous energy. Simply, we have to better manage the flows and amount of the information we have and process it more easily in order to work and live a fulfilling and balanced life.

The take away on this might be, focus your energy on following a good strategy for life, business, projects and so on and be willing to change along the way until you start to have it right. Then you will ultimately have the energy and passion to carry through the tough spots or dips to the outcomes you want.

How about you, what’s your take on the Dip?

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Thanksgiving at Brother Grimms

by Charles Grimm on November 26, 2010

Little Joe is demonstrating his new ninja karate moves after we stuffed ourselves with the big bird. Maria and I watching the action.

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Installing Joomla 1.5 and 1.6

by Charles Grimm on October 15, 2010

This is a tutorial on setting up Joomla through Cpanel.

If you are a purist you will be able to find many that say you have to go through the experience of installing joomla manually. I will agree that there is benefit to understanding the process of joomla installation. Yet if you are building a business website and need to get going you will already have to spend a lot of time thinking and creating good content. After all that’s why they call it a content management system. The idea behind a CMS system, like joomla, is that you don’t have too focus on being a web developer to use it, unless of course you want to.

To start

The easiest way to get going with joomla is to work with a great web host provider. I recommend Liquid Web because they have 24 hour phone support. If you tell them you want to set up joomla they will know the correct configuration for your needs. There are many others that host joomla and it usually comes down to the type of support you want. DIY- forum or phone support are the 2 main options. Do your self a favor, pay a bit more and get phone support. It will save you a ton of time in those emergency situations.

What you will need

This description assumes that you will be installing joomla 1.5 or soon out (officially, joomla 1.6).

First you will want hosting that has cpanel in your account. This will not only allow you to set up joomla in minutes but it will also be invaluable in the future if you want to do perform other functions, like setting up your own company email accounts and forwarders etc.

Installing Joomla with Cpanel and Fantastico

The easy way to intall joomla 1.5 and 1.6

Server & account requirements

You don’t have to understand php, msql or apache only that they are installed on your server. Again if you say you are installing a joomla cms, a reputable Host will know the requirements and will have the latest versions of all this software installed. For your reference:

Cpanel – www.cpanel.net

PHP 5.0 or higher – www.php.net

MySQL 4.0 or higher www.mysql.com

Apache 1.13.19 or above – www.apache.org

Finally

Once you are setup with user name and password for Cpanel; login and look in your admin panel for a button or icon called Fantastico. This is a software that automatically installs many different types of software. Click on fantastico. Look on the right hand side for the joomla version you want to intall. Once you click on the that version simply follow the instructions. It’s really that simple.

While their are many other aspect to joomla from setting permissions, to security and so on, this basic instruction will get you up and started with joomla where you can actually start working inside the joomla admin and adding content, different templates and much more. If you have any questions on joomla installation or “business friendly” hosting companies leave a comment or you can go to eMediaWright for more resources. If you want the manual joomla install version you can visit the joomla offical website. This video link, http://help.joomla.org/ghop/feb2008/task167/joomlainstall.html will make it easy. Or just send me a tweet and I forward you the steps.

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