by Charles Grimm on September 24, 2009
Internal link tactics, List strategies and, Link building starters.
While on the pursuit of continuous link building education I found several sites that had some great lists. Lists being the operative word. Link to the Top 30 Link Building strategies.
Being a small business owner my goal is to usually find information that is concise, to the point and “on target with the topic I am researching. Since I work in the rapidly evolving field of SEO and Search Marketing, it is not my intention to debate over which list is better but to give you the information to form your own strategy. But a strategy you need, and getting started now is in your favor.
There is not one strategy that fits all. Our clients range from Artist’s to Tile distributors. Content is different, industry is different and so should the link building strategy be different.
This comparative link building list is derived from articles, written in 2009, by 3 current SEO and Search Marketing specialists.There are several more. To see a list of 15 Top SEO articles we follow, visit Search Marketing . For a complete list of all link building strategies visit these sources below.
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Link building tactics -SEOMOZ |
Building link popularity
-SEObook |
Link building strategies
-Weip |
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| 1. |
Link Bait & Viral content creation |
Build lists for people to link to |
Make sure that your navigation is spiderable |
| 2. |
Blogging & Engaging in the Blogosphere |
Create 10 easy tips to help you articles |
Build “breadcrumbs” into your website |
| 3. |
Create valuable content strategies |
Create extensive resource lists |
Create”In content Links” |
| 4. |
Public Relations |
Create a list of the top 10 myths for a category |
Use a Site Map |
| 5. |
Direct Link purchases from individual sites |
Create a list of gurus/experts |
Link to topically relevant pages on important pages of your website |
| 6. |
Use widgets and embeddable content |
Make your content easy to understand |
Be consistent in linking behavior |
| 7. |
Conferences, Events and In person networking |
Minimize grammatical or spelling errors |
Make sure that the link juice flows to your most important pages |
| 8. |
User generated content |
Have an easily accessible privacy policy and about section so your site seems more trustworthy |
Optimize your existing links |
| 9. |
High Trust/Authority directories |
Buy relevant traffic with a pay per click campaign |
Monitor your 404 statistics and keep track of whoever links to old pages |
| 10. |
Niche Social Media Communities |
Syndicate an article at i.e – Isnare.com and others. |
Create a ‘link to us’ page |
While there are many more top “Do’s” and “Don’t's in Link Building, if you concentrate on what valuable time you have on these top strategies and tactic’s you will fast forward your progress to a better search engine rank; and with a defined website conversion strategy, (discussed in up coming articles) more business.
Let us know if this article was helpful and what link building strategy is working for you.
by Charles Grimm on September 15, 2009
I just finished The 4 Agreements by Miguel Ruiz. What I like about this book is that, it is an easy read. Ruiz talks with a real life experience-common sense language that even the most indifferent non-self helper can appreciate.
The beginning of the book sounds like we are all in Hell and we will continue that way unless we do something. However it lightens up eventually as he set the stage to make his point about the “Agreements “, that we all have made in our lives. Many of these agreements he suggests, we have forgotten or are not even aware of because we made them so long ago, mostly when we were kids.
What I like is that book is a practical tool; 4 easy agreements that seem like common sense. It reminds me of the book, “All I really needed to know I learned in kindergarten”. Ruiz has an approach that is certainly more complex but none the less the message is pretty simple. Be impeccable with your word, don’t take things personally, don’t make assumptions and do your best. Pretty easy to understand and great reminders for all of us! I see why it got acclaim from other writers.
The fact that it is a small book is great because you can bang through it quickly. I have read and tried reading some of these other best sellers about “Intention”, spirit work and so on and the Bottom Line is that they are hard to read. Especially when you consider the amount of activates that most people are juggling every day to maintain some semblance of balance. Life has to be a combo of work and play right!
Finally if you do make it through on of those books on say, Intention, you really retain one main thing, ACT with intention. I didn’t need to read 450 pages to get that point. Yet enough people thought so, myself included because we drove the book to the New York Times best seller list. Great Marketing…maybe.
So, 4 agreements is a good read, makes sense and is practical. Ruiz keeps you interested in his story like prose. Two Thumbs up!
by Charles Grimm on September 1, 2009
Top 10 Search Engine Ranking Factors for 2009
If you are really interested in digging into SEO and building traffic to your site then you need to check out the new 2009 Search Engine Ranking Factors list. This list gives you an “all you need to know” resource that was scored by a panel of 72 SEO experts…SEOMOZ
With 149 Total Factors there is a lot of information that you can use to engineer your website and marketing strategy for a better search engine rank.
This list is narrowed down to the top 10 factors showing the first most important factor for each category.
The Top 10 Scored Categories
Category Factors
| 1. On- Page ranking factors |
Keyword use anywhere in Title tag |
| 2. On-Page non keyword factors |
Substantial unique page content |
| 3. Page Specific Link Popularity Ranking |
Keyword Anchor text from external Links |
| 4. Overall Site Linking Factors |
Trustworthiness of the Domain based on Link distance from trusted Domains
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| 5. Overall Site (non link based) Ranking Factors |
Site Architecture
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| 6. Social Media Ranking Factors |
Delicious Data
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| 7. Usage Data Factors |
Historical Click Through Data
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| 8. Negative Ranking Factors |
Cloaking with Mal-Intent |
| 9. Negative External Link Factors |
Domain Banned by Google for Spam
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| 10.Geo Targeting Factors |
Country Code of the Domain (i.e .uk, .au, .ca etc.) |
Bottom Line for Small Business
Concentrate on the top 1-3 factors in each category and you will be well on your way to a higher rank on Google and more traffic to your website and blog.
See the top 10 Search Engine Ranking Factors for 2009 and the complete rankings data.