Since most of the businesses I speak with are interested in web development, this article gives good reason to make blogging or at least regular article writing a part of your web marketing program. I have summarized these benefits.
9 basic advantages to blogs:
1. Uncomplicated content structure makes it fairly easy for search engines to crawl.
2. Blog software makes it easier for search engines to understand your content. This can help you rank better.
3. Deep link anchor text in blogs can help ranking.
4. Blogs more freely link to each other making them an inbound link magnet.
5. RSS that uses the blog domain name can assist in building link popularity.
6. Blogs offer fresh content which is rewarded by reader and search engines by more visits.
7. Comments and track back features in blogs encourage interaction.
8. Blogs encourage a lot of non search engine traffic via RSS and “add to” links like bookmarking.
9. Blogs and there RSS feeds benefit by having greater visibility in Blogs & RSS search engines.
I went to Gallery opening a week ago. This invitation was for friends, family, fans and all those who were working with Mauruarend Art. Since MediaWright Inc. was hired to be the Internet Marketing company for Mauruarend, we were invited. My wife and I had a lot of fun! There were about 150 people invited and everyone was given a limited edition signed print by the artist – Maurice Middendorf.
Now even though I like to occasionally attend these events, I thought, this event would be a better opportunity to shoot some informal video and take some pictures. Well, even though we are the Internet Marketing company, professional video is something we would normally consign to a video firm. While I may have missed out on a few appetizers and a couple of beers, I was having fun capturing the moment and using this opportunity.
Even thought there was press coverage I thought why not promote this event a bit further.
My point this is something all small business owners can do. This is a perfect example of IN House SEM (Search Engine Marketing) work that can be given to anyone IN your business that can take a picture with a digital camera or hold a video camera steady and slowly pan a room.
Now there is one caveat, I did spend a bit of time afterword editing the video. The great news is there is free video editing software available online.
Video and photos can be used several different way to promote your business through a variety of social media. Great news is, there is no duplicate content rules for video so you can use this information in several different social media sites from You Tube to Facebook and so on.
So bring a video or digital camera to your next event, trade show or meeting and use this information as a vehicle to give searchers, clients, prospect or buyers more insight into your business.
I came across a great SEO resource the other day. Since it can be confusing as to what are the best SEO practices; this resource by SEOMOZ helps by ranking the best organic SEO practices as voted by 37 of the top known SEO experts internationally.
Today I just want examine one of these practices. Anchor text. Some would agree that anchor text is very important in the overall Google algorithm while others will say its importance is below other key factors. What is anchor text? Anchor text are the key words and there underlining hyperlinks that appear in the content body of your articles or web pages. Google weights these words with importance because when you anchor a word or words you are saying that this is a concise description or an accurate extension of what this topic is all about.
Can you build a professional website and manage your own SEO in house?
Yes. I can say this because of the great free enterprise system we live in. There are those that believe that information should be available and not controlled by large software corporations. Mentioning no names here! The small guy should have a chance especially since the small bootstrap startups in this country are the very ones that take the risk to create the good ideas. So, they need a break – thus open source technology and content management systems. Used by multinational corporations and small business alike. Open source is freely available for use by the General Public under the (GNU) General Public License. Great technology built by smart people donating their talents from around the world.
So do not delay. The site builder website that you have through one of those mass market hosting companies will not do your time justice. Plus you don’t really own it and it will never have the professional reach that most people really want.
If you want to find out more register in the QuestSocial community and start accessing tools, website training, SEO videos and lots more. ?
I was reviewing some of our sites the other day and realized it had been some time since I had looked at our stats. Woooowww!, was my first thought when I went into Google web master tools and saw that I had a bunch of crawl errors; pages not found etc. I knew that the reason was because I had been making a bunch of changes in the site…but so many? Like the carpenter with the broken door I sometimes lapse in my own SEO maintenance duties. These are all easy fixes. If you can read you can figure this out. Most of it really comes down to doing it. Most SEO is not complicated. It just takes time, and that’s why SEO and SEM firms charge Big $$$ for this and other services like link building.
Getting back to analytics; it’s well worth your time to go into Google web tools or into some of the other many, free tools offer by SEO companies and know some of your basic analytics. The benefits are sound. You can see such things as who is visiting your site; How many people are linking to you and much more. By doing web analytics you gain insight into who are your viewers. This may ultimately lead you to
reevaluating your key word strategy. Because the bottom line is, if you are not getting the right viewers, how are you going to possibly build business through this great internet marketing vehicle, your website. Therefore if you want to build ROI , have a look at your SEO and search engine marketing stats and see if they make sense with your over all business objective… and are they working for you.
eMediaWright Blog has a lot of free tools links to help you build your SEO In House. However if you want to get fast tracked we can help you set up an SEO and SEM strategy and action plan.
